A product demo video script template for SaaS
Good demo scripts are short. This template fits a 45 second video and works for any web or mobile product.
Published by the DemoVey team
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The template
| Beat | Time | What to say |
|---|---|---|
| Hook | 0 to 5s | Name the problem or the result in one line |
| Main screen | 5 to 15s | Show the product and what it is for |
| Key action | 15 to 30s | Show the one thing the user does that matters |
| Proof | 30 to 40s | Show the result or one more feature |
| Call to action | 40 to 45s | Say the next step: start free, book a demo |
A filled-in example
Product: an invoicing app for freelancers.
- Hook: "Chasing late invoices is nobody's favorite job."
- Main screen: "This is your dashboard. Every invoice and its status, in one place."
- Key action: "Create an invoice in seconds, and send it with one click."
- Proof: "Automatic reminders go out when a payment is late."
- Call to action: "Start free at your-product.com."
Rules that keep scripts tight
- One idea per screen
- About 24 words or fewer per scene
- Say the benefit after the feature
- Read it out loud. If you run out of breath, cut it
Questions
How many words is a 45 second script?
Around 100 to 120 words at a calm speaking pace, including the call to action.
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