How long should a product demo video be?
For most SaaS products, 30 to 90 seconds. The right number depends on where the video plays and how much the viewer already knows.
Published by the DemoVey team
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Length by channel
| Where it plays | Good length |
|---|---|
| Landing page hero | 30 to 60 seconds |
| Cold or nurture email | 30 to 45 seconds |
| Social feeds and stories | 15 to 30 seconds |
| Product Hunt gallery | Around a minute or less |
| Sales follow-up | 60 to 120 seconds |
| Help center walkthrough | As long as the task takes |
These are working guidelines from our experience, not fixed rules. Test them with your own audience.
Why shorter usually wins
People decide quickly whether a product is for them. A short video answers the first question and earns a click. Details belong on the page, in a longer walkthrough, or in a call.
When to go longer
- The product needs setup to make sense
- The viewer is already evaluating and wants detail
- You split it into chapters so people can skip around
Questions
Can I make several lengths from one project?
Yes. Create a short cut for social and a fuller one for your site.
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